Dr. Thomas Trautmann on Neuromarketing, Networking, and Mastering the Primal Brain

Ahmed Assaf welcomes Dr. Thomas Trautmann to discuss his career shift from engineering to marketing, highlighting the urgency and project management skills required in the field. They delve into Dr. Trautmann's entrepreneurial spirit, the impact of family life, and the power of the right circle and networking. The conversation explores neuromarketing, the subconscious in decision-making, and gender differences in decision-making. They touch on managing the primal brain, ethical persuasion, and setting big goals. The episode emphasizes a growth mindset, avoiding negativity, the importance of mentorship, smarter associations, and lessons from successful individuals.